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PRAGMATIC INNOVATION: HOW TO TRANSLATE COMPANY SKILLS INTO PROFITABLE PRODUCTS
Title: Pragmatic Innovation: How to Translate Company Skills Into Profitable Products
Location: Building 23, Moffett Field CA
Start Date/Time: 01.10.06, 9:00AM
End Date/Time: 01.11.06, 5:00PM
Despite the notion that innovation depends upon serendipitous inspirations from creative individuals, today’s pioneering companies rely on disciplined research and procedures to achieve innovation.
These procedures for creativity are fundamentally different from what we typically think of as “procedures,” but they are procedures nonetheless, and they can be learned, used, and adopted by anyone. Anyone, at least, who is willing to intelligently take the uncertainty head on, to risk and endure failure in the disciplined quest for a brilliant product or service.
For anyone who wants to grow top line revenues through new products, learn not only how to identify significant product opportunities but also to create the right new products for the market!
For registration, please visit
https://alumni2.tepper.cmu.edu/cmuEvents/find-event2.asp#845
Pricing:
General Admission: $1880 Alumni $500
CMU Students: $150
Contact:
Marie Lenzi
pdcc@west.cmu.edu
Sponsored By: Profession Development Center
Speaker(s):
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Peter Boatwright
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Associate Professor
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Overview
Peter Boatwright, Ph.D., is Associate Professor of Marketing at the Tepper School of Business at Carnegie Mellon University. Prof. Boatwright has worked with a diverse range of product companies in fields of electronics and telephony, packaged goods, business to business durables, and medical devices. Prof. Boatwright has both developed new statistical methods as well as additional theories of consumer behavior, spanning qualitative and quantitative methodologies. His expertise and teaching focuses on new product marketing, consumer marketing, and marketing research methods.
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