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EFFECTIVE PRODUCT MANAGEMENT
Title: Effective Product Management
Location: Building 23, Moffett Field CA
Start Date/Time: 02.21.06, 9:00 AM
End Date/Time: 02.22.06, 5:00 PM
Overview
The product manager is responsible for coming up with the right product at the right time. But where do you find product opportunities? What is it that makes a great product? How do you evaluate the opportunities to decide which to pursue? How are great products defined and created? How do I know if the product I’m defining is going to be successful?
These questions are at the heart of every product company, and it is the product manager that is ultimately responsible for identifying the products the company needs to succeed.
This course is designed for product professionals in search of formal training in product management, or those who would like to learn the techniques of some of the most successful high-tech companies in the world.
Who should attend
This course is targeted at those responsible for actually defining the products or services that their company produces. Often these people have a product manager title, but are also called program managers, product designers, product marketing managers, engineering managers, or lead developers.
For registration, please visit https://alumni2.tepper.cmu.edu/cmuEvents/find-event2.asp#830
Pricing:
General Admission: Guest $1880, Alumni $500, Students $150
Contact:
Marie Lenzi
pdc@west.cmu.edu
Sponsored By: Professional Development Center
Speaker(s):
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Martin Cagan
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Visiting Lecturer
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Overview
Martin Cagan is the managing partner of the Silicon Valley Product Group (www.svproduct.com) where he helps companies with product strategy and product management skills and training. During the past 20 years, Martin Cagan has served as an executive responsible for defining and building products for some of the most successful companies in the world. Martin was most recently vice-president of product management and design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site. Prior to that, Martin was VP of Product at AOL and Netscape, and a software technology researcher at HP Labs.
Martin is a graduate of the University of California at Santa Cruz with B.A. degrees in Computer Science and Applied Economics (1981), and of the Stanford University Executive Institute (1994).
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