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MANAGING CREATIVITY TO ACHIEVE INNOVATION
Title: Managing Creativity to Achieve Pragmatic Innovation
Location: Carnegie Mellon West
Start Date/Time: 09.14.05, 6:30-8:30 PM
End Date: 09.14.05
Peter Boatwright, Ph.D., is Associate Professor of Marketing at the Tepper School of Business at Carnegie Mellon University. He is an author of the new book, The Design of Things to Come: How Ordinary People Create Extraordinary Products, (co-authored with Jonathan Cagan and Craig M. Vogel). He will be in the Bay Area the week of Sept. 12th and again in late October to deliver a short-course on this work (below) which is based on his book.
This talk is a short segment of his course.
"Managing Creativity to Achieve Pragmatic Innovation."
The book on which the talk is based is "The Design of Things to Come: How Ordinary People Create Extraordinary Products."
The short course where the talk is expanded is Pragmatic Innovation: How to Translate Company Skills Into Profitable Products.
Summary of the course: Despite the pervasive view that innovation depends upon serendipitous inspirations from creative individuals, today’s innovative companies rely on disciplined research and procedures to achieve innovation. These procedures for creativity are fundamentally different from what we typically think of as procedures, but they are procedures nonetheless, and they can be learned, used, and adopted by anyone. Anyone, at least, who is willing to intelligently take the uncertainty head on, to risk and endure failure in the disciplined quest for a brilliant product or service.
This course deconstructs innovation into understandable chunks that form a compelling argument of what innovation is, why it is important, and how you can begin to transform yourself and your company to meet the needs of the current marketplace. We have an action oriented course, one in which participants learn by doing. The course provides participants a practical experience that is useful, usable, and desirable
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All Carnegie Mellon alumni and their guests are invited to attend. Registration rate is $10.00 for alumni who register before September 5, 2005 and $15.00 after September 5, 2005. The registration charge for guests is $25.00.
RSVP:
http://alumni2.tepper.cmu.edu/Alumniweb/events/signup.asp?id=825
Refreshments will be served. Attire in business casual.
Cost:
Registration - Alumni Rate (Paid before 9/05/05): $10.00
Registration - Alumni Rate (Paid after 9/05/05): $15.00
Guests Rate: $25.00
Pricing:
General Admission: $25
CMU Faculty & Staff: see description
CMU Students: see description
Contact:
Marie Lenzi
mlenzi@west.cmu.edu
Sponsored By: Carnegie Mellon West and Tepper Alumni Office
Speaker(s):
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Peter Boatwright
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Associate Professor
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Overview
Peter Boatwright, Ph.D., is Associate Professor of Marketing at the Tepper School of Business at Carnegie Mellon University. Prof. Boatwright has worked with a diverse range of product companies in fields of electronics and telephony, packaged goods, business to business durables, and medical devices. Prof. Boatwright has both developed new statistical methods as well as additional theories of consumer behavior, spanning qualitative and quantitative methodologies. His expertise and teaching focuses on new product marketing, consumer marketing, and marketing research methods.
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