CROSS BORDER ALLIANCES

Title: Innovation Series Lecture
Location: Carnegie Mellon West

Start Date/Time: 08.17.05, 6:30 PM to 8:30 PM
End Date: 08.17.05

Please join us for an engaging evening with Professor William Reinfeld on
Wednesday, August 17 at 6:30pm. He will be providing insights into the
concepts of executing and managing cross-border alliances with special
emphasis on Chinese firms.

RSVP at https://alumni2.tepper.cmu.edu/cmuEvents/signup.asp?id=752

Audience:
* Executives either creating or managing strategic partnerships
* Executives uncertain as to when different joint ventures structures create
value.

Material covered:
* Introducing greater decision making rigor during the planning, designing
and implementing phases of CBSAs
* Analytical thought about alliances through case studies and examples of
actual CBSAs
* Important practical concepts and other matters to consider in pursuing and
implementing successful CBSAs

Specific Topics:
1. Introduction to CBSA - what they are and how they differ from other forms
of JV; opportunities/challenges for CBSA between Western and
Chinese/Taiwanese firms
2. Strategic Foundations of CBSAs - value creation through CBSA relationship
between strategic intent and CBSAs
3. Selecting Partners for CBSAs and Negotiating the Alliance - what to look
for and how; unique aspects of negotiating a partnership; negotiating with
Chinese partners
4. Designing the Alliance and Getting Started - structure; governance;
scope; measuring contributions; the management agenda; exiting
5. Managing Alliances - bridging gaps; learning and adjusting; managing
network alliances; managing multiple alliances

Biography
William Reinfeld is a management consultant and professor of business and
economic strategy at National Cheng Chi University and Chang Gang
University in Taiwan. He teaches courses in international business
strategy and organization/management in the highly ranked EMBA and MBA
programs at these universities. He has also has taught in the EMBA program
at the University of Pittsburgh, was on the faculty of the ADL Management
Education Institute, and taught strategic consulting at the Andersen
Consulting global training headquarters at St Charles, Illinois.

He received a BS at Carnegie Mellon and his Ph.D. at Yale. He joined the
consulting firm of Arthur D. Little (ADL), where he was Vice President,
International. From 1969 to 1972, he was Chief Economist on a major
engagement with the Asian Development Bank covering all of Southeast
Asia. In 1987, he moved to Taiwan to establish the ADL's Greater China
practice. He runs his own consulting practice putting together
cross-boarder strategic alliances in Asia.

This will be an introduction to a longer series of talks delivered by
Professor Reinfeld in late October sponsored by Carnegie Mellon's
Professional Development Center

Pricing:
General Admission: Free
CMU Faculty & Staff: Free
CMU Students: Free

Contact:
Deniz Lanyi
deniz@west.cmu.edu


Sponsored By: Professional Development Center



Speaker(s):
William Reinfeld
Professor of Business Economic Strategy

Overview
William Reinfeld is a management consultant and professor of business and economic strategy. He is currently Adjunct Professor at National Cheng Chi University (NCCU) and Chang Gang University (CGU), both in Taiwan. He teaches courses in international business strategy and organization/management in the EMBA and MBA programs at these universities. The EMBA program at NCCU has been ranked Number 1 in Taiwan. He has also taught in the EMBA program at the University of Pittsburgh, served on the faculty of the ADL Management Education Institute, and taught strategic consulting at the Andersen Consulting global training headquarters at St Charles, Illinois.

In 1967, after earning his PhD at Yale University, he joined the consulting firm of Arthur D. Little (ADL), where he was Vice President, International. From 1969 to 1972, he was Chief Economist on a major en-gagement with the Asian Development Bank in the Philippines, covering all of Southeast Asia. After return-ing to the United States, he was appointed Director of ADL’s Economic Development practice and managed consulting engagements throughout North America, Asia, Africa, and Latin America. In 1986, he moved to Taiwan to establish ADL’s Greater China practice. In 1994, he joined Andersen Consulting (Accenture), where he established and directed its Greater China strategy consulting practice. Since leaving Accenture in 2000, he has continued his own consulting practice as well as teaching and putting together cross-boarder strategic alliances in Asia.



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