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TOTAL ACCESS MARKETING AND PERSISTENT PRESENCE
Title: Total Access Marketing and Persistent Presence
Location: Building 23, Moffett Field CA
Start Date/Time: 02.1.06, 6:00PM
End Date/Time: 02.1.06, 8:30PM
Overview:
This talk addresses the future of marketing as computers and the network do most of the work, from data gathering to customer care and response. The marketing function disappears into a network of relationships and responsibilities between man and machine throughout the value chain. Total consumer access to and interaction with the marketplace replaces the archaic broadcast model.
Who Should Attend:
Everyone in the enterprise is part of the marketing process. The logistical infrastructures that sustains a consistent “stay-in-touch experience” lie at the foundation of persistent presence.
Benefits:
Understand the concept of Total Access Marketing and use the techniques of Persistence Presence to address today’s marketing issues.
6:00PM-Networking & Refreshments
7:00PM-Regis McKenna
For additional information and registration, please visit https://alumni2.tepper.cmu.edu/cmuEvents/find-event2.asp#841
Pricing:
General Admission: Guest $20.00, Alumni $10.00
CMU Faculty & Staff: 0.00
CMU Students: 0.00
Contact:
Marie Lenzi
pdc@west.cmu.edu
Sponsored By: Professional Development Center
Speaker(s):
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Regis McKenna
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Visiting Lecturer
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Overview
Regis McKenna founded his own high tech marketing firm, Regis McKenna, Inc., in Silicon Valley in 1970 after working in the marketing departments of two early semiconductor pioneering companies. Over the past 30 years, his firm evolved from one focused on high tech start ups to a broad based marketing strategy firm servicing international clients in many different industries and countries. McKenna retired from consulting in 2000 and is concentrating his efforts on high tech entrepreneurial seed-ventures. (www.mckennas.com) .
He is included in the San Jose Mercury News' Millennium 100 as one of the 100 people who made Silicon Valley what it is today. McKenna has written and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices.
McKenna and his firm worked with a number of entrepreneurial start-ups during their formation years including: America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, 3COM, and many others. McKenna helped launch some of the most important technological innovations of the last thirty years including the first microprocessor (Intel Corporation), the first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop). In the last decade, McKenna consulted on strategic marketing and business issues to industrial, consumer, transportation, healthcare, and financial firms in the United States, Japan, and Europe. McKenna continues to be involved in high tech start-up companies through his venture activities.
McKenna pioneered many of the theories and practices of technology marketing that have become integrated into the marketing mainstream, and has written numerous books on technology business strategies and marketing.
McKenna is Chairman of the Board of the Santa Clara University Center for Science, Technology and Society and was a founding board member of Smart Valley. He is a trustee at Santa Clara University, the Advisory Board of the Haas School of Business University of California Berkeley and the Economic Strategies Institute. He is president of the Board of Trustees for The Children's Shelter Fund of Silicon Valley. McKenna is on the International Advisory Board of Toyota Motor Company, an investor and on the Board of Directors of a number of high technology companies as well.
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