8:30 am – 9:00 am

Continental Breakfast

9:00 am – 9:10 am

Welcome

Tom Campbell and Jim Morris

9:10 am – 9:40 am

The Changing Business of Software

Michael Cusumano

9:45 am – 10:15 am

The Personal Enterprise

Ray Lane

10:15 am – 10:45 am

Break

10:45 am – 11:40 am

Toward a Science of Service Systems

Paul Maglio and John Zysman

11:45 am – 12:15 pm

To Infinity and Beyond

Timothy Chou

12:15 pm – 1:15 pm

Lunch

Craig Mundie

1:20 pm – 2:10 pm

The Role of Open Source in Service Management

Jim Herbsleb, Kim Polese, and Tony Wasserman

2:15 pm – 2:55 pm

Integrating Traditional Software Engineering Practices Into Modern Service Oriented Development

Adam Blum and Martin Griss

2:55 pm – 3:25 pm

Break

3:25 pm – 4:00 pm

Bridging the "Front Stage" and "Back Stage" in Service System Design

Shelley Evenson and Bob Glushko

4:05 pm – 4:55 pm

Investment Opportunities in the New Software Industry

Bill Burnham, Scott Russell, Ann Winblad

5:00 pm – 5:30 pm

How Can Inter-firm Cooperation be Improved in the New Software Industry?

David G. Messerschmitt

5:35 pm – 6:00 pm

Closing Summary and Take Aways

Bob Glushko and Jim Morris